Campsite cooking setup with TentBox KitchenBox.
Campsite cooking setup with TentBox KitchenBox.

Introducing our new Head of Product

Last update by Sarah
May 30, 2024

At TentBox, we’ve always been passionate about our product design. Our dedication to creating the best quality products that redefine the camping experience is just one of the reasons why we’re the best-selling roof tent brand in the UK.

Car parked in a leafy green forest with a TentBox Cargo 2.0 and Tunnel Awning set up.

Building a world-class product team

We've re-invested heavily in our design, materials and quality control since the beginning, but now we’re taking this to a new level. We're building a world-class product team in-house, to focus on roof tent innovation as well as exciting new accessories to make car camping more enjoyable. 

The TentBox community often asks us what’s next, and we’re working hard on some new concepts. With so many ideas in motion, we’re excited to introduce Matt Horlock who’ll be leading the development as our new Head of Product. 

With a decade of experience bringing exceptional products to market for innovative outdoor brands like Swytch Bike and Muc-Off, Matt will oversee the TentBox portfolio. Playing a crucial role in defining the strategy and setting our product vision, he’ll ensure we continue to focus on the amazing quality products that we’ve become known for. 

Bright orange TentBox Flask with black lid, placed on a tree stump with a leafy green forest in the background.
Matt Horlock, Head of Product at TentBox

“I was brought on as Head of Product to start TentBox’s journey into the future. We want to really establish ourselves as the great innovators of the roof tent industry. We’re ambitious, with plans to become the go-to car camping brand across the world. 

“I have a lot of experience taking exciting new products through from design and development to launch and everything in between. In my previous roles, I’ve been heavily involved in the entire end-to-end process, and I’ll be utilising that experience here at TentBox. 

“The roof tent industry isn’t new, but there’s still a lot of unexplored territory. We’re focusing our attention on the future, considering changing consumer buyer habits, groundbreaking new designs and different routes to market. Watch this space!” 

– Matt Horlock, Head of Product

 What's next for TentBox?

With the core camping season just around the corner, we’ve got some really exciting new products in the pipeline, as well as upgraded add-ons and accessories to complete your car camping set-up.

TentBox has always been the gateway to instant adventures and effortless outdoor experiences. With Matt at the helm of our product team, we’re excited to bring even more of our ideas to life – pushing these concepts further than ever before.

TentBox Storage Box mounted on a TentBox Cargo 2.0 with a clear blue sky in the background.

“We’re stoked to have Matt on board. We’ve always had a strong focus on product development, previously utilising third-party product design agencies, but now we’re growing a brilliant in-house team to really push our ideas forward and help secure our position as the no.1 car camping brand globally. Matt’s experience is already proving invaluable to the team, and we can’t wait to share what’s next.”

Ollie Shurville, Founder of TentBox

Keep an eye on our news and product pages for the latest updates.